William Morris, the founder of Morris & co. – a British Interiors company, a pioneer in the design industry still has his influence amongst the works of designers across all realms. His signature quintessential prints and the British touch are now going to be donned by H&M shoppers all over the world.
When the best in the art and design industry, Morris & co. decided to collaborate with high-street fashion brand, H&M, the news brought not just fashion followers but everyone a rush of anticipation. Now well, the wait is over and the H&M X Morris collection is finally available online as well as offline. Safe to say, the collection has enticed every preference, every choice and every gender! Considering the global and archaic appeal of his designs, there’s something in it for everyone.
The collection is all about Morris’s British heritage, autumn accents, signature prints from the archives and some new unconventional print debuts. There are a lot of tailored silhouettes and fall fashion merged with the romantic approach. There’s a classic touch to a contemporary catalogue and is inspired by a 17th century Italian silk and Love Is Enough, which is a tribute to his other skills of typography, writing and poetry.
The H&M X Morris collection also presents the never been seen before floral print with animal print as an entrant in printed fashion. There is prominence of some renowned Morris prints like Brer Rabbit, Lily Leaf and Marigold. Apart from these, there is also contemporary revival of a traditional tartan in the form of Woodford Plaid and The Brook print which has been drawn from medieval tapestries.
In retrospect, the fashion collaboration is brimmed with edgy print combinations, tailored silhouettes and an overall romantic approach to the designs. Coats, jackets, trousers, romantic dresses and blouses, co-ord sets and cosy knit pieces are primarily what the collection includes. The silhouettes are tailored and lean yet flowy and fluid. There are a lot of high necks, tie-necks, exaggerated sleeves, knife pleats and ruffles in the details. For men, you can see minimalism showing in the collection with block letter sweatshirts and mini-print dress shirts.
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You can shop the HM x Morris Collection online here