With an announcement made during the 11th Annual Jeremy Scott party at Coachella music festival back in April, a frenzy of anticipation rose amongst fashion followers across the world. The peculiarity of Moschino by Jeremy Scott and the street fashion appeal of H&M coming together for a collaboration of the year has definitely been worth talking about since. Releasing online and in stores on the 8th of November, the H&M X Moschino collection is the rendering of the glim glam of haute couture onto pragmatic street fashion with the subversion of the MTV logo and the Disney quirk.
THE AESTHETIC OF THE COLLECTION
The undeniable glamour and the funk of Moschino’s exclusive designs that walk the ramp will now be seen walking the streets. This zealous union of the brand and the designer is going to bring designs that were earlier inaccessible for the masses available to them now. There is humour mixed and high-end couture merged with casual style.
This H&M X Moschino collection is a celebration of sorts; it’s a pop of colour and a pathway to boisterous street fashion. Jeremy has amalgamated the creativity and the energy of people along with his signature features. The collection is everything you would expect from Moschino; the funky essence of cartoon characters, gold, bold jewellery, sequins, bling and juxtaposition of unconventional elements. All the features that make Moschino will be in the highlight combined with practical and street friendly basics.
SO WHAT IS NEW?
On the occasion of Mickey’s 90th birthday, you’ll see a lot of him and the Disney family on the designs. You’ll see the characters laid on sweatshirts and tees with a sense of Italian fascination; a tribute to Jeremy’s heritage. There is also a hint of romanticism and nostalgia incorporated into the collection, which Jeremy believes is beautiful. It will be a funky and colourful escape from the otherwise dark palette that has been prevalent lately. There will be references from the past, cartoons and bright, bold hues and prints.
WHAT TO EXPECT IN STORES?
In retrospect, you can expect vibrancy in a style that is not your conventional one. Expect the unexpected, Jeremy says himself! Gold bomber jackets and denim jackets embellished with the brand’s bling will grace the store also catering to your winter wardrobe. There are bold printed athleisure combos, chain studded leather bags, slide in flats and statement pieces. So, there is a lot of loud shine, yes but there are also casuals that are subdued in comparison but still hold that dignity. Sweatshirts and hoodies in pop colours emblazoned with cartoon prints and the brand name in a prominent style is a major part of the collection as well. There are a lot of unconventional elements put together to form edgy, quirky yet wearable fashion pieces.
To conclude, H&M Moschino collection is full of dauntless creations that exhibit a little humour, a little of the past, a bit of the Disney world and of course the Jeremy Scott charm!
So don’t miss this fun and funky collection and make your way to H&M at SelectCity Walk today at 7pm for the Launch of the collection.